We show cross-strait cultural connection and inclusiveness through ideogram redesign.
Chinese characters, used in both China and Taiwan, are transliterated using the Roman alphabet and Mandarin phonetic symbols respectively. Taking the traditional Chinese zodiac, common to both cultures, as a framework, we made creative designs that marry the unique characteristics of each zodiac sign with both alphabet and phonetic symbols to express the inclusivity, possibilities, and charm of Chinese characters.
We then turned these 12 sets of designs into teaching tools. Each set has a block showing stroke order, which, along with the instruction card, helps the viewer to assemble the piece while engaging the eyes, hands, and brain in cooperation. Not only does the viewer understand the logic of how it fits together, but he or she can also learn the Roman spelling and phonetic symbols for that character. Through the power of design, we can help the two sides of the Taiwan Strait have a deeper understanding of and interaction with each other. We also hope more people from non-Chinese speaking areas can come to appreciate Chinese culture.
appreciate Chinese culture.